Subaru taps into a little viral pop culture for a hilariously perfect TV spot.

Great campaign using Facebook Connect! It all works a little too slowly for my taste, but it might be because I’m using the Internet on campus. I think they did a great job in choosing celebrities too. Although meaning well, Manning’s manly obliviousness plays so well off of Hannigan’s geeky awkwardness. (via BrandWeek)

MasterCard Hopes Facebook App Proves Priceless

“MasterCard has called Peyton Manning’s number again. This time, the Indianapolis Colts quarterback, joined by actress Alyson Hannigan from How I Met Your Mother, is plugging the new “MasterCard Priceless Gift Finder.”

The tool, located at Priceless.com/giftfinder, helps shoppers find gifts according to price range, personality description and Amazon.com reviews. Through Facebook Connect, users can build shopping lists. The app also includes a budget calculator.

Cheryl Guerin, svp, U.S. marketing and digital for MasterCard Worldwide said, in a statement, that the gift finder is on trend with consumers’ shopping habits. “The utility of the tool makes it easy to select these perfect gifts, while tracking a budget and managing a holiday shopping list using social media applications that are already a part of many shoppers lives,” Guerin said.

Late last week, Deloitte’s 24th Annual Holiday Survey stated that 17 percent of U.S. consumers plan to leverage social media sites to assist with their holiday shopping this year.

Three ads promoting the app kick off tonight. They feature Manning and Hannigan giving out unwanted gifts. In one, Manning presents teammates Jeff Saturday and Ryan Diem with a football-shaped gift and says excitedly, “You’ll never guess what it is.” The ads sign off with the message: “Getting them something they’ll actually enjoy. Priceless.” The campaign will run through Christmas. McCann Erickson, New York, is the agency.

MasterCard spent $219 million on media in 2008, and $95 million for the first eight months of 2009, per Nielsen.

Consumers who use the app are entitled to a $10 credit to their Amazon account, which can be used at the Amazon MP3 store. They receive the perk if they buy an item recommended via the gift finder at Amazon.com using a MasterCard.”

Sanford Stadium (courtesy of iKe)

(via ilovecharts)

“Like it or not, the days of the ingenious, 30-second TV spot are over. Today’s creative ingenuity lies within the idea, the technology, the concept, the innovation and, perhaps most important, the Holy Grail: consumer connection. Word of mouth is more prevalent than ever and interactive communities have an increasingly louder and more influential voice and are stronger (and sometimes the only) sources of breaking news stories. No one understands this better — nor is better equipped to handle the swift demands required — than the digital agency.”

I’m about to buy Keyboard Cat’s theme to make it my ringtone. I love that listeners also bought Josh Groban.

-edit- iTunes will not let me make it my ringtone even though I paid $.99 for 27 seconds of music. Agh.

This movie looks hilarious.

An Israeli soldier recites his morning prayers on his tank. (via USA Today)

Although… “DOOH continues to capture a larger share of the out-of-home market, accounting for 34 percent in 2009, up 13.9 percentage points from 2004. DOOH is forecast to gain another 7.5 points by 2014, expanding to 41.5 percent of the OOH market.”

I would not be surprised if my neighbors did this.

urlesque:

via