“I think a lot of people see Instagram as an iPhone utility, something you use to filter your photo, and save it to your library, and maybe [share] with friends,” he says. “What’s interesting to me is transitioning from that mindset into, ‘Wow, this is actually a really strong social network, something that I can spend hours inside.’ The next version of our app will have some really groundbreaking stuff in mobile photography, and while I can’t stay anything specific about it yet, I will hint that a lot of people will look at the next version of the app as a step-change in direction, much as when Facebook decided to not just be available at colleges anymore, and branched out beyond that.” -Kevin Systrom (co-founder via Fast Company)