Slices of SWiSs

The Future of TV

Mon, 30 Nov 2009 16:36:43 -0500

Subaru taps into a little viral pop culture for a hilariously...

Wed, 18 Nov 2009 14:45:00 -0500

Subaru taps into a little viral pop culture for a hilariously perfect TV spot.

Great campaign using Facebook Connect! It all works a little too...

Wed, 18 Nov 2009 13:44:20 -0500

Great campaign using Facebook Connect! It all works a little too slowly for my taste, but it might be because I’m using the Internet on campus. I think they did a great job in choosing celebrities too. Although meaning well, Manning’s manly obliviousness plays so well off of Hannigan’s geeky awkwardness. (via BrandWeek)

MasterCard Hopes Facebook App Proves Priceless

“MasterCard has called Peyton Manning’s number again. This time, the Indianapolis Colts quarterback, joined by actress Alyson Hannigan from How I Met Your Mother, is plugging the new “MasterCard Priceless Gift Finder.”

The tool, located at Priceless.com/giftfinder, helps shoppers find gifts according to price range, personality description and Amazon.com reviews. Through Facebook Connect, users can build shopping lists. The app also includes a budget calculator.

Cheryl Guerin, svp, U.S. marketing and digital for MasterCard Worldwide said, in a statement, that the gift finder is on trend with consumers’ shopping habits. “The utility of the tool makes it easy to select these perfect gifts, while tracking a budget and managing a holiday shopping list using social media applications that are already a part of many shoppers lives,” Guerin said.

Late last week, Deloitte’s 24th Annual Holiday Survey stated that 17 percent of U.S. consumers plan to leverage social media sites to assist with their holiday shopping this year.

Three ads promoting the app kick off tonight. They feature Manning and Hannigan giving out unwanted gifts. In one, Manning presents teammates Jeff Saturday and Ryan Diem with a football-shaped gift and says excitedly, “You’ll never guess what it is.” The ads sign off with the message: “Getting them something they’ll actually enjoy. Priceless.” The campaign will run through Christmas. McCann Erickson, New York, is the agency.

MasterCard spent $219 million on media in 2008, and $95 million for the first eight months of 2009, per Nielsen.

Consumers who use the app are entitled to a $10 credit to their Amazon account, which can be used at the Amazon MP3 store. They receive the perk if they buy an item recommended via the gift finder at Amazon.com using a MasterCard.”

Sanford Stadium (courtesy of iKe)

Mon, 16 Nov 2009 18:07:25 -0500

Sanford Stadium (courtesy of iKe)

(via ilovecharts)

Mon, 16 Nov 2009 14:36:14 -0500

(via ilovecharts)

Digital Agencies... Ready to Lead

Fri, 13 Nov 2009 15:09:51 -0500

Digital Agencies... Ready to Lead:

“Like it or not, the days of the ingenious, 30-second TV spot are over. Today’s creative ingenuity lies within the idea, the technology, the concept, the innovation and, perhaps most important, the Holy Grail: consumer connection. Word of mouth is more prevalent than ever and interactive communities have an increasingly louder and more influential voice and are stronger (and sometimes the only) sources of breaking news stories. No one understands this better — nor is better equipped to handle the swift demands required — than the digital agency.”

I’m about to buy Keyboard Cat’s theme to make it my...

Wed, 11 Nov 2009 20:02:54 -0500

I’m about to buy Keyboard Cat’s theme to make it my ringtone. I love that listeners also bought Josh Groban.

-edit- iTunes will not let me make it my ringtone even though I paid $.99 for 27 seconds of music. Agh.

This movie looks hilarious.

Wed, 11 Nov 2009 19:53:18 -0500

This movie looks hilarious.

An Israeli soldier recites his morning prayers on his tank. (via...

Tue, 10 Nov 2009 15:07:15 -0500

An Israeli soldier recites his morning prayers on his tank. (via USA Today)

DOOH Forecast Dims

Tue, 10 Nov 2009 15:03:10 -0500

DOOH Forecast Dims:

Although… “DOOH continues to capture a larger share of the out-of-home market, accounting for 34 percent in 2009, up 13.9 percentage points from 2004. DOOH is forecast to gain another 7.5 points by 2014, expanding to 41.5 percent of the OOH market.”

I would not be surprised if my neighbors did...

Mon, 09 Nov 2009 14:08:24 -0500

I would not be surprised if my neighbors did this.

urlesque:

via

My new sneaks! You like?

Fri, 06 Nov 2009 00:14:25 -0500

My new sneaks! You like?

What do you see?

Mon, 02 Nov 2009 15:13:32 -0500

What do you see?:

The following photo album was created by the Center for Creative Leadership, a nonprofit group that produces visual tools to prompt conversations at leadership training seminars. Wagner is putting the concept to unusual use as an admissions tool. “It allows us to get a deeper sense of the applicant’s passion for/commitment to an issue, and unlocks the depth of interest in a way that is not always achievable in a standard admissions essay,” says Tracey Gardner, Wagner’s chief of staff.

GPOYW: (1) Sunny weather in the 70s (2) Leaving for the beach in...

Wed, 28 Oct 2009 13:27:49 -0400

GPOYW: (1) Sunny weather in the 70s (2) Leaving for the beach in an hour (3) I’m on a mission to figure out how I could go tubing while I’m there

Advertising Is the Price You Pay for Not Being Creative

Tue, 27 Oct 2009 13:59:23 -0400

Advertising Is the Price You Pay for Not Being Creative:

Great article!

(via rosiesiman)

juliasegal: The Beatles

Tue, 27 Oct 2009 13:43:07 -0400

juliasegal:

The Beatles

My good friend Lucy started making these incredible flowers...

Wed, 21 Oct 2009 14:56:00 -0400

My good friend Lucy started making these incredible flowers pictured above. Because she’s gotten so many compliments on her creative accessories, she started her own mini business on Etsy. She’s offering to make headbands, bobby pins, safety pins, and anything else with her “lovely flowers” & sell them to you for super cheap!

Check them out!

"Poetry is when you make new things familiar and familiar things new."

Tue, 20 Oct 2009 10:29:03 -0400

“Poetry is when you make new things familiar and familiar things new.”

- “…to help people gain appreciation & place a high value on what is familiar & already existed. Social networking helps do this. It helps people share news & give trivial, everday activities badge value. It actually reduces the need to expend as much money on display & increase 3rd party enjoyment for much cheaper.”

-Rory Sutherland: Life Lessons from an Ad Man (via TED Talks)

I would be honored! not-a-stacist: knowyourmeme: Not sure your...

Mon, 19 Oct 2009 13:06:42 -0400

I would be honored!

not-a-stacist:

knowyourmeme:

Not sure your geek friends will “get” your Kate Gosselin costume? Think ghosts, witches and slutty cats are for Halloween n00bs? Be the (internet) sensation of any Hallow’s Eve party with Know Your Meme’s Hallow-meme Costume Builder. Our internet scientists have crafted easy-to-follow costume recipes for your favorite memes, from Afro Ninja to Zombie McCain.

I really want Scott to go as Keyboard Cat!!

Yessssssssss! foursquare: Face-to-Face Socializing Starts With...

Mon, 19 Oct 2009 12:36:29 -0400

Yessssssssss!

foursquare:

Face-to-Face Socializing Starts With a Mobile Post (via Foursquare, a Social Network Site, Puts Users Face to Face - NYTimes.com)

“It’s planned serendipity,” said Emily Woolf, 24, a strategic planner living in Brooklyn who checks in on Foursquare when she wants to grab coffee or a drink with friends. “At this point, I don’t even bother texting or calling my friends. I just check Foursquare to see if they’re nearby and go meet them.”

Great piece by @jennydeluxe on foursquare in The New York Times, our first “Big Media” piece so far.

Special thx to @emii @anniemal @SugarMamas @stribs @newyorkcubic who all got shoutouts in the piece!